“Blogs give companies the ability to conduct an online dialogue with their audience in a way that is significantly different from most current written business communications methods”, notes John Cass, author of Strategies for Corporate Blogging and a research fellow of the Society for New Communications Research (SNCR) and President of the Boston AMA. Used best, blogs communicate with business guests as friends, garnering trust for the content in a business blog is a result of exceptional content and fair intent. Copper West Properties, a Hood River Oregon real estate agency, uses their real estate blog to share market trends, insight into current mortgage information and even as a
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